Urban Exotics
"The Reptile Experts"
Urban Exotics specializes in breeding exotic reptiles and educating their customers about them. They selectively breed only the best and ensure that they are well cared for when they go home. Urban Exotics holds weekly education workshops in store, runs a blog, and provides online support for all reptile related questions.
- values knowledge & education
- wants green in their colour palette
- wants to incorporate reptiles/snake skin
- wants to use branding across store- Knowledge & Education: The logo set includes a shield version - commonly used by universities, colleges, etc.
- Green: The colour palette includes a dark green(academia, fertility) and a light green(newness, growth).
- Reptiles Everywhere: A snake skin texture is used throughout the brand. The shield includes a snake graphic which can also be used on its own if needed. The ends of the type on the logo were modified to mimic reptile tails, teeth, claws, etc.
- Brand In Action: In store, the brand has been used on shopping baskets, aprons, critter containers, and Urban Exotics’ very own line of pet food and care supplies.
