Rueben's Sour Lemonade
"Savour the Sour"
Rueben's Sour Lemonade is family run business that specializes in artisanal lemonade. They pride themselves on using all-natural ingredients and traditional processes. They also offer a small selection of curated desserts and coffee. They operate out of a truck and cater private events.
- they place a high value on quality and traditions
- wants a playful and friendly element - want to target families and young adults
- wants some kind of nod to the 90s (established in 1995)
- needs branding for truck, take-out cups, wax paper, bags, etc.- Colours: Palette is inviting and retro. Cream is traditional and nostalgic, honey yellow is warm, black adds contrast and character.
- Rueben the Lemon: The brand mascot, a playful and friendly element to use across marketing elements.
- The 90s: Retro lines and pattern used on various brand touch points.
- Photography: Make sure to use imagery that focuses on good times, family, friends. Use sepia filters to evoke nostalgia.
