top of page

Posy

"Bloom Higher"

Posy is an independently owned cannabis retail company. They offer a wide range of products including their own line of cannabis and merchandise. Posy aims to keep the vibes high and provide a laidback shopping experience to all their customers.

  • - posy means a small bunch of flowers (a nod to cannabis flower)
    - wants the brand to feel feel laidback, relaxed, grounded
    - logo must be simple for use on cannabis products
    - needs supporting graphics for use on merchandise

  • - Grounded: brand palette is made up of neutral, earthy colours
    - Posy & Relaxed: The supporting graphics are a bunch of tropical flowers.
    - Simple & Laidback: The logo is lower case and features a wavy edge. It can be used across cannabis product yet is still appealing for use on merchandise. It has a large bold contrasting border so it can be layered with the tropical graphics.
    - The interior of their store will feature a mural wall with the Posy tropical flowers, the remaining walls will be brown to set the tone. Tropical plants will be used to provide a sense of relaxation, fixtures will be wood or dark brown.

visual_content_light-pink_object_grind-swade-abstract_edited.jpg
bottom of page