- wants a supporting graphic that ties to their services
- wants the brand elements to be chic, bold, and fun
- needs either a card or coupon for their existing loyalty program
- wants to display their brand across entire store

- Supporting Graphic: a hand with freshly done nails holding a peach. Includes a lightning tattoo to represent the energy this brand has, doubles as another brand mark to use on future products (polish, nail files, etc.)
- Colours & Other Elements: Light pink(chic), hot pink(bold), orange(peachy). A wavy line is used as a supporting element to bring movement and fun to the brand.
- Loyalty Program: A business card was created with a stamp collection portion. The stamp was created using the peach from the supporting graphic.
- Brand In Action: To promote the brand, a walk-in price menu will be used at the front desk. On-brand aprons will be used by the employees, and flip flops will be for sale to pedicure customers.